Friday, December 5, 2008

Show & Tell: Unnecessary Process

Recently, I saw the new Jose Cuervo ads for their Living Notoriously Well campaign. On first watch, I found them really entertaining. There have been differing opinions on their entertainment value posted on various blogs, but I'll let you decide. To watch the ads go here: livingnotoriouslywell.com Enter your birthday and then click on the right under televised notoriety and watch the two commercials. I thought these were unnecessary processes, particularly How To Negotiate because one of the steps is: have a back up plan. What sort of process negates its worthiness by saying, this may not work, have a back up a plan. It's as if the step to a cake recipe was, buy cake from store just in case. I know it enhances the humor in the ad so I do understand its purpose, but generally speaking, I feel like a well written process should cover all your bases in a way that you'd be successful in the end... but that's just me.

And here is what I am bringing to class, because I found it amusing. The steps show (1) a hand crumpling this piece of paper, (2) the hand hanging the waded paper onto a christmas tree. 

Wednesday, December 3, 2008

TV and Web Harm Kids

I read this article on Reuters the other day: Lots of TV and Web harms kids' health.

Essentially, a bunch of credible institutions compiled data from studies going back to the 80s to the present, and tallied the information. The studies focused the health effects between children and technology/entertainment, specifically television, but also video games, films, music, computers, and internet use. The findings showed consistency that children who consume high amounts of media have poor health, "The studies offered strong evidence that children who get more media exposure are more likely to become obese, start smoking and begin earlier sexual activity than those who spend less time in front of a screen." Some people have drawn the conclusion that it isn't quality but quantity that is the issue. But, what really got me was the Reuters article constructed the issue like this, "Three quarters of them found that increased media viewing was associated with negative health outcomes." I mean, wow. Three quarters of studies say that our chosen field, effective communication and technological mediums cause NEGATIVE health incomes. Yikes! It really makes you wonder the consequences of the messages you're sending out there, as well as the consequences of the absence of the messages you're not sending out there.

Monday, December 1, 2008

Project 5, Phase 4: Movie

Hello again. If you don't mind repetitiveness, since you'll have to watch this on Saturday, would you mind taking a look at my Phase 4 movie and leaving me a comment for those points where the text goes by too fast or goes by too slow. I'd welcome any other feedback, but this is my biggest concern at the moment. Much appreciated. And, if there is music/sound effects do your best to ignore them, because they're not right at all at the moment. Thanks again. 


Sunday, November 30, 2008

Project 6, Phase 3 - TEXT

Hello, class. I'm having trouble reaching the 300 words for Project 6 (Packaging). Below is my content so far. Hopefully, you'll understand what I'm doing by reading it, but in case you don't, I'm re-purposing bricks as book ends for a haughty home furnishing line. If you have suggestions for things you'd like to read about that would fit along the lines of what I've written, please comment!

General audience:
Well off home owners that prefer simplicity and understatements (or even natural antiquity) to opulence and luxury in their home decor.

Text so far:
Brick Ends
from No Mortar … building great design brick by brick

Uncomplicated design need not connote unattractiveness. At No Mortar, we prefer a minimalist approach to house furnishings. Our authentic class B engineering bricks in fire red will enhance your rugged, exposed brick walls or be a well-crafted juxtaposition to your home d├ęcor. This brick set are perfect shelf ends for the minimalist, au naturel or artisanal home.

Built for strength, this brick set is capable of holding books, heavy or oversize books, magazines, records, CDs, DVDs and other items in an erect position on shelves or mantels. Each brick has a unique texture with shallow caverns and pin-hole chasms. The three-hole pattern in each brick not only lightens the weight to prevent excess strain on its ledge, but also adds dynamic visual depth.

Remove the wire holders with scissors to release your brick ends.

  • Class B engineering bricks
  • Fired clay, water and sand
  • 2 dimensions
  • 2.7 kg per brick
  • Made in the U.S.A.
No Mortar’s Home Collection includes well crafted, minimalist home furnishing made from the earth’s most natural sources of clay, sand, stone, wood and water. www.nomortar.com