Saturday, September 13, 2008

Show & Tell: Inspiration

I love wine. I love wine labels. Here are some samples of the variety of labels. From left to right: Spain, Australia, France (bottom). And here's a plug for Molly Dooker because I think all their designs for the different wines are fabulous (they have three "sets"), and there web site is great so check them out: Molly Dooker wines

What I like about wine labels so much is how important they are in the wine world and how they work on so many different levels. For some wine houses, they haven't changed their label in decades and it's how consumers distinguish their product from others. 90% of people walk into a wine shop and buy based on labels. They are works of art. They are government regulated to display certain information. A label can signify the location of origin, from Italy to Australia, or Burgundy to Cotes du Rhone. Labels compel the audience to feel a certain way about the wine--humorous, modest, elegant--regardless of reputation.

I think creating something that is so multifaceted in function is good design and that's inspiring.

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