My calls to action are from the Foundation for a Better Life.
I'm a huge fan of these billboards. They tend to hit home in the heart area.
The call to action is gentle. Pass it on. Be a better person. But I really like having this reminder amid the masses of McDonalds billboards and cheap motels along the highway. I don't think people are inherently good--well I do sort of--but I think people should still put the efforts into actually being good people as in, actually doing good things. And I feel like what the Foundation considers "good" is in line what I think is good.
However, recently, I found an article that said the FFABL was listed to some rich oil tycoon: article here. Thanks for crushing my hopes Portland Indymedia. I haven't fully read it yet, so I'm not sure how or if it will change how I view these billboards. Can bad people do good things? Is it deceptive that these ad campaign, perhaps comes from someone who does not represent them?
And interesting enough, I received this quote in my inbox today:
Journalism is publishing what someone doesn't want us to know, the rest is propaganda. -Horacio Verbitsky
which I thought was interesting/relevant, because Portland Indymedia calls the ads propaganda.