The variations between these two are slight. Rather than being solid shapes, they're more dimensional in the second one. What I like about this look, is that I can use the shapes within the rest of the collateral to help create a cohesive look. For example, on the letterhead, I could have a row of little T T T T running across the top. (I don't necesarily want people to read the shapes. It doesn't really spell anything - ucatucd?, which is why I brought them down in value. I just want people to see the shapes. But I wonder if you all tried to read it? I got the shapes by removing the bottom half of the word HEATHER.)
I also wonder if all lowercase is better than title care? When I broke the logos down into their small look, the U with lowercase hv looked very bad. And it would probably be funny to mix the two, yes? And I'm still working out the color schemes. It's probably going to be some version of gray, or yellow or red.
Another sort of twist on the same idea:
This design actually mixes this new dimensional shape with an idea I had earlier, which was to make HV look like a pencil/exacto knife. When I pursued this before, it came out veeeery clip art. See below.
Below are two other previous branding attempts. The first I liked because it feels a bit more personable and less sterile. But it's a very tall logo which I was having issues with. The second one I liked at first, but then someone mentioned "jester" and I couldn't get that out of my head.
I'd really appreciate any feedback, critiques and suggestions. I think doing your own branding is the hardest thing.
