Wednesday, June 17, 2009

Cultural Context

Hey everyone, did a poster, and without saying too much about it, I was hoping I could get some feedback. What do you think the message is? Is it visually captivating? Anything not making sense? Are both taglines effective? Is one stronger than the other?

I'll offer up an intended meaning if I find that the poster is being taken the wrong way. Let me know what you think.


Monday, June 15, 2009

Calling all Cartography Geeks

Was recently shown this nifty site: Hyper Cities

They take google maps and then overlay historical maps on top of it. You can keep layering multiple maps and change transparencies and such. This has gotta be a useful teaching tool. It creates a mash-up of genius proportions. I love, love, love it.

If you checkout the Chicago map, you'll see that Soldier Field stadium was built on water! I mean imagine what this means if Chicago were to ever get flooded? Don't go to the stadium! But I suppose people already learned that lesson.

Friday, June 5, 2009

Consider My Mind Blown

I was in class the other night, and I totally had my mind blown in the best possible way.

Back Story:
After several delays on January 28, 1986, Shuttle Challenger launched. In the second minute of its departure, the shuttle exploded/disintegrated. In retrospect, scientists were able to discern that extreme damage to the O rings were the root cause for the explosion.

That morning, engineers from Thiokol and NASA managers exchanged information regarding the launch. The engineers, based on their data, felt that it was unsafe to launch. Over 10 charts and graphs were sent between the two groups, the engineers desperately attempting to convince the NASA managers of their concerns. Below is an example of the types of visual information Thiokol sent over:


















My smart and kind professor, Nancy Kaplan brought to the class' attention that the "story" Thiokol was trying to tell was not being properly revealed. What is their point in this graph? It's difficult to say. Thiokol didn't presenta strong enough argument about the dangers of the flight, and the NASA managers gave the go ahead that led to disaster.


DaVinci of Data:
Years later, enter the "daVinci of data" as the NYTimes calls him, Edward Tufte (hello, new nerd crush, this guy's work is awesome!)

Edward Tufte is renowned for taking data and turning them into visual displays that are one, and most importantly, conherent and bursting with vital information and two, beautiful.

Visual heirarchy:

He took the information that was sent between the Thiokol engineers and Nasa managers and reworked them. He figured out what was important and what was less so. Here's the graph that Tufte came up with:














I apologize for the low resolution. But the y axis is "amount of damage in O ring", and the x axis is "temperature increasing." And it becomes VERY OBVIOUS, with the data they have, that as the temperature goes down the O rings damage increases.

The data points are from like 53 degrees F to 84 degrees F, roughly. At the lowest recorded temperature, 53 degrees, they recorded the most damage to an O ring (level 4). This being the case---how could you launch a shuttle when it was only 26 degrees F outside?

The graph shows the "story" clearly and immediately. Good design saves lives. Tell that story the next time a lousy client belittles the significance of your profession.

Thursday, June 4, 2009

The Great Divide

A few days, as part of my I'm-a-professional-so-I've-got-to-start-working-on-my-branding etc etc, I joined Twitter. Yup, Twitter that name dropping social networking thing. I justify it on the basis that Twitter, from what I've been told, was like made for the graphic design industry. Or maybe this is how everyone in the industry justifies jumping on the band wagon?

Anyway. There are two things that I wonder about. 1. Isn't Twitter just another social fad? We have Twitter, and before that Facebook, and before that Myspace, and before that AOL Instant Messenger, and before that ICQ. Ahh the good old days of ICQ.

What is interesting is the relationship these all have to each other. AIM and ICQ were direct chats. But, as we become adults and are time frames are no longer consistently in sync like they once were when you and all your friends were in high school. And as a result, we can't be online at the same time. (Although, I question this, because people are now connected at much more ease and thus for longer time frames even if not fully engaged with the activity of being online) Thus, we use social media like Facebook and MySpace to leave messages.

So, what is the improvement of Twitter over these other social media? The fact that people must articulate themselves in less than 140 characters--do we no longer have anything real to say to each, or has our communications devolved into a grunt-and-point, err click, system? Perhaps, users like that there is less spamming? Although, commercial entities are trying to jump onto the social networking bandwagon--it's like parents trying to be their kids' best friends--you're not fooling us, you're not really a friend. But that's another aside.

What is it that makes Twitter a better social outlet then Facebook, MySpace or plain old blogs? Is it because it gives us the impression that we're chatting and thus connecting to people? Recently, it was noticed that men follow other men on Twitter. Normally on social media sites, men follow women. I'm not about to take a gender stance on this, but rather want to say, that maybe the popularity of Twitter has to do with being able to follow someone without needing their permission/approval/acceptance. (Although a user can always block another user from following them, but street is initially one way.) Any other ideas, anyone? I suppose in a few months, I can report from the field with some brilliant new insights.

2. While, I don't know if Twitter has an inherent value, I plan to give it one to suit my needs. My Twitter account is now my professional resource. I follow other designers and I want them to follow me. I post design posts/blogs on Twitter. I plan to make with the nerdy talk about typefaces and spatial organization. This way I can let Twitter represent the professional me and maintain a social self as well on Facebook. "Funny" photos or discouraging words about work are better left for the inner circles of my friends and family who aren't going to judge (i.e. stop paying me) because of them. I plan to reposition my relationships in this new way, and hope no one will take offense. Of course, I'm willing to allow some leeway for those who fall in both worlds.

I just don't think it's fair for people to be fired for writing, work is boring, on their Facebook page. It's a common sentiment and what company could be so insecure and so dehumanizing at the same time. (This happened to a girl interning.) Plus, it does help to keep the online profiles organized. It's a minor way in which to keep my public information in check, not everything is for everyone. And I think it'll be better for each respective audience, my family doesn't care about the latest design trends, nor do my colleagues and clients care that the sushi place around the corner gave me wicked neaseau.

Monday, May 18, 2009

Here I Go Again

Wow, March 10th. I knew it had been a long time, but really two months? Yikes. I suppose I should be glad it hasn't been longer. I'm not hear to promise more updates. With summer school, a full-time job, and ya know, a life, it's hard to keep up.

I am here to tell you that although you may not get detailed reports on what I'm doing, I want to assure you that I am doing stuff. (I guess this is just a reassurance to myself.) I'm working on my website design, as well as other business collateral. I'm doing fun and exciting freelance projects. I've even been writing a bit, here and there. The ideas are churning and I am doing my best to keep up with them.

So check back, and I promise to do the same.

Tuesday, March 10, 2009

Someone to Look Up To

I can't say I have a lot of heroes or know a lot of people that I aspire to be like. (I love my parents, but I don't exactly want to follow in their footsteps professionally.)

But then I read an article about Marissa Mayer in the NYTimes.com. While, I find the idea of being "the gatekeeper of Google's homepage" probably one of the most flattering compliments ever, it's actually the fact that she seems ridiculously meticulous about displaying a consistent face of Google that makes me swoon.

She's the type of woman to say, "I don’t like the words ‘invite’ and ‘view,’ ” she says. “Those two words are recreational. It feels too informal and lighthearted." She knows that Google uses Google not we, that italics are hard to read on screen and that to make a design simpler--take away a typeface, a color or an image (NYtimes). It's not that she knows these fundamentals of design, it's that she adheres to them with a vehemence. Her and her team are creating a style manual for Google that will no doubt influence the future design of the Web. (I'm hoping this leads to less used-car-salesman type looking sites.) It makes me think web design, and doing business on the web, is about to get a swift kick in the ass.

Mayer says, "Once I let up, then something gets by." I appreciate someone who understands the horror and consequences of just letting some tiny thing get by.

The other half of the article goes on to talk about Mayer in a personal light: as a woman who like fru fru things, as personality or mild celebrity etc, things I don't really care about. What impresses me most about this woman, what makes me look up most to this woman, is that she does her job damn well and that the Google higer-ups (although, there aren't many higher up than Mayer) know how important she is to the Google machine.

Monday, March 2, 2009

Would You Pay to Read This?

I recently had the pleasure of listening to Patrick Coyne, editor of famed Communications Arts, give a talk about the history of CA. During the Q&A portion, there were several questions about the consequences of the economy and the design industry. There were several things said of note, but what I want to talk about most is his comment of, since when do people expect information for free? Good point, Mr. Coyne. Is the world turning into one giant public library?!

In context, he began speaking about how online news sites, he mentioned the likes of the NYTimes.com have considered introducing a micro-pay system--essentially, you'd pay for each article read--although, I'm sure they could make it much more complicated with all sort of packages and inclusions than that. But Coyne basically suggested, why do people (consumers) expect labored over content and information for free? CA has always been a pricey magazine, and people pay for it because they know the content is worth it. And they at CA charge a fee because they too think it's worth it. There is an understood value to the product. That seems to be the bottom line: people pay for things that are worth it. People pay for cable, fios, HD-whatever TV hookups even though the internet has many shows and movies for free. Although, usually illegally free. And some honest, ethical people even pay for their media consumption (TV and music) online.

I expect the online as the free medium model currently in place will soon disappear. More sites will offer more content at a high quality for a paid rate. And why shouldn't they? I would much prefer to pay a bit for NY Times journalism than have to get my news from... well, from some place, un-researched, biased and crappy. I foresee that commercial entities will start asking for payment, and more and more people will begin to pay. For example: I pay for Netflix more for the instant online stream of movies than the 1 unlimited movie I receive in the mail. I'd probably even be willing to pay a bit more if their online streaming movies included even more selections and more recent selections. (Did you get that Netflix?) But some users will continue to pirate material, but those numbers will decrease and the action will become very socially unacceptable--the Seinfeld of the future could do an episode about people stealing media off the internet. Eventually the copyright, digital and entertainment laws will catch up with the internet explosion of the mid 90s, and laws will be set in place, and paying for well done, well communicated information will be commonplace.

However, inevitably, we'll pay a low and fair price for our online consumption, and they'll raise the prices (those greedy jerks) and a new technology will come forth that disseminates great information in a new way for free, so we switch to the new technology because we all feel ripped off by the providers of the old technology, until.. yeah you can guess what I think will happen next. But I'm a cynic.

I've noticed this pay system taking root in the design industry. Such "smaller" (I don't know how I'm quantifying that) design reference sites such as PSD Tuts and Web Designer Wall have opened up for shop. (Although, PSD Tuts has always maintained a, you get more if you pay, mentality. Much like the design standards company Adobe and their Layers magazine and information. They give you a little tease but don't expect them to put out without the cash.) PSDTuts and WDW have opened up Graphic River, "a graphic art department at your fingertips," and Icon Dock, a free stock icon site, respectively. Similarly, some of the best design tutorials on the web are from Lynda.com, and yup, you have to pay for them. iStockphoto.com has recently introduced audio files to broaden their market.

I believe this trend is going to continue. Now, some would go so far as to say that I'm cheap. I proudly consider myself thrifty. I don't buy something, unless I really think it's worth it. But I also believe in ethics of creative property ownership, and I pay for media information that I may use in my designs, such photos and flourishes etc. (Just don't ask me about my online television consumption). I'm not trying to throw stones. I'm really not. I just think that people should reassess the question, is the product I'm buying worth it? Do I want the quality of this to continue to be worth it? Because in a few years, you and your wallet will be forced to address these questions.

But be on the look out for this, and I'd be interested in hearing of more examples.

Wednesday, February 25, 2009

The Meaning Behind The Commercial

Recently, I've reentered the world of television. I was a given a little 11 inch (?) TV with antennae and sure enough I've found myself turning it on for the news and then getting stuck watching for an extra hour. Well, I'm noticing a trend in commercials... mainly that they haven't changed at all when it comes to portraying men and women. Take for example this recent, innocent Yoplait yogurt commercial:



Let's break this down: a perfectly healthy looking woman is on a diet. And it's so difficult to keep her mind off snacking that she goes crazy knitting to keep herself busy. The male in the commercial is introduced only for humor--he comes in with a knitted basketball jersey and says, honey this is too hot. Now, this guy looks like you're average guy--he's a bit on the chubby side. But you don't see him knitting like an idiot, frazzled because of some stupid diet, instead he's dressed up ready for a game of basketball. There were several ways to approach this comic relief--he could have entered wearing a knitted sweater and been like, honey, you know it's July right?--but instead Yoplait chose to reinforce gender stereotypes that women diet and suffer and that men are active and sports minded.

The real culprit is the recent Volkswagen car campaign. In it, different people are driving around in different cars and they're all playing off the same logo. Okay, fine. (I'll post it as soon as I can find it online.) In one scene, a woman asks her (presumably) boyfriend, "Am I high maintenance?" To which he lovingly replies, "No," only to look back at the camera with a look on his face to say, of course she is high maintenance. I think both men and women should be offended by this. Women: stop asking trivial questions that you should know the answer to. How not self-aware must you be, if you don't know the answer to: am I high maintenance. Men: You all are apparently liars. You wonder why women constantly have to berate you over the same thing? Do you like my haircut? Are you sure? You mean it? You do like it right? Really? It's because of commercials like this that constantly depict you as lying. How are we supposed to trust you when every media outlet portrays men who are untrustworthy. Stop being so whipped that you can't give an honest opinion. And equally important--why would you put up with a woman who is high maintenance if you find it so unappealing? These two lines of dialogue add nothing to the commercial or ad campaign. They only serve to subscribe to conventional gender stereotypes.

Both commercials are a real disappointment.

Wednesday, February 18, 2009

The Wastelands of the Internet

I was recently pondering the vast, infinite(?) waste that exists in cyberspace. Sure enough, I was able to find a very broken down version of a home page (all personal web sites were called home pages back then. I built using one of those freebie hosting companies--remember Tripod and Angelfire? (Believe it or not they still live on with Lycos' help. Although, I wonder in what condition.)

There are so many broken and dead links that I wish some cybernet cleaning crew would come in and erase all of that defunct data. I mean sure, if you search mustaches on Google you get 700,000 plus results... but who cares? If searchers rarely go past the second page of results... really, who's ever gone looking on the 285th page of results for real information and not just amusement? Why keep that extra non sense around?

However, this easily dances around the idea of censorship. I mean if things are going to get cleaned up (i.e. deleted, removed, ex communicado) who gets to decide what? I propose it being time based. I propose, if a site hasn't had activity (either maintenance or a visitor) in over a decade you have to wonder if it is still relevant in our demanding, instant gratification, hyper time-sensitive, time is the new money, era.

Now some people might counter with the notion that maybe you want information about what mustaches were like back in the 1990s and visiting one of those sites is the best way to get authentic (I use that term loosely) information. Quite true. However, even if you were able to discern information with the broken imgs with no alt tags and the repeating, eye sore of a background with yellow text... you don't think you could find that same authentic information in a fancy, updated site?

That's the beautiful thing about the internet. Not its waste, but its regurgitation--okay, that's actually quite annoying if you're like me and are checking for new things every few hours--but really, that regurgitation of information occurs both linearly and vertically in the time continuum. You'll still be able to find your info on mustaches in the 1990s and this time, chances are the images will have been updated and the design much more user friendly.

Thus, no need for those forgotten sites. Except pure nostalgia... and I certainly wouldn't want to deny anybody their right to open up their space of internet to pull out chain letters and fanfiction and muse about how wonderful the good old days were. Because I guess it's true, our memories are no longer physical movie stubs and passed notes folded up like cootie catchers. Instead, in 15 years, we'll find long forgotten tweets about waiting for your luggage at BWI and archived e-mails, casual notes sent to ex-flames professing how you can't wait to see them or how such and such was funny.

I suppose I'm torn on the issue. These online wastelands are back alleys of tiled, but not seamless backgrounds, full of shady animated gifs lurking from the shadows if not lying decrepit on the concrete like a bum in his own soiled waste, the smell of decayed information wafting in the wet air... but to me or you, to someone that waste is the drive past an old home, looking in to see if the wallpaper has changed but glad to be driving past.

Okay, enough with the poetic analogies. Check out this article from the NY Times which is somewhat relevant: Do We Need A New Internet? They consider whether the need for better Internet security will cause a gated community mentality in a sense to protect users and businesses and governments. (I understand the need for this for all governments and/or financial institutions... but beyond that?) People working on this endeavor believe that new software and hardware will come out that will, sort of reroute you into a safer internet--no doubt only if you're willing to pay for it. We've all seen the urban decay as rich, wholesome folk moved from the cities into the suburbs. I wonder what damage will be inflicted upon the many who will be left out in the ghettos of cyberspace. How come we only come up with ways to make it easier for the people who already have it easy?

Monday, February 16, 2009

Front Page News

A Professor sent me this link and I think it is really quite incredible. (Uses Flash)
Newseum: Front Pages

I really liked it from a news media outlet perspective, but also design wise. Being able to see so many front pages of the same day is quite remarkable. A few days ago, after a plane crashed in Buffalo, NY, I checked the site, and it was clear which papers thought that was an important news story and which ones (like papers in NYC) thought it was an article better saved for the inside sections. Just a great resource to keep an eye on things whenever you're feeling like you're out of options on how to design a piece--remember, hierarchy.

Monday, February 9, 2009

Thievery Corporation Poster

The group, Thievery Corporation is coming to Rams Head Live in Baltimore soon. They [Rams Head and/or TC] were ever so kind to invite students to participate in making a poster/art for the show. Below is what I've been working on. Any thoughts, please? Black or white? Does it fit the band? Is there anything to add? Things like that would be helpful.


Tuesday, February 3, 2009

Concert Poster

I do a lot of design work for local jazz ensemble, Quartet Offensive. For those in Words & Images, the first project (profile), I did the Rolling Stone article about their bassist. 

Most recent poster done for them:



Saturday, January 31, 2009

It's Good to Be Home

I'm sure this has been much anticipated by my faithful followers, and I am pleased to announce ::sweeping low bow and gesture:: I'M BACK!

All jokery aside, I am returning to write for the Gray Suite. I've been busy in my absence, writing for film review site: www.womenonscreen.com (go take a look, but please excuse the disgusting decor and design, not my fault), as well as maintaining the simple and low-brow humor of 24 year olds at telephonepictionary.wordpress.com (not for the easily offended.) So feel free to visit those, or just curl up with me here in front of a roaring fire and ultra cool, faux bear rug (because killing animals is wrong.)

For those who don't know my plans here they are: I plan to develop a fabulous site designed to all these me and design. The Gray Suite will be transitioned to that site when it's up and running. However, considering I only have designs of the new site on paper in pencil, it won't be any time too soon. Since I enjoy manual labor and getting my hands dirty, I've decided that I'm going to build it myself rather than hire a developer (although, I'm sure I'll have help from friends--right? please?).

In the mean time, I'll be keeping you up to date with some of my work, the site's design and thoughts about whatever I might think up.

So, check back soon.

Sunday, December 21, 2008

Come back again!

Dear Guests,

Thank you for visiting during the semester to read my writings and leave your comments. I hope you found your stay inviting and thought provoking. It’s been quite an enjoyable experience for me as well, so much that I will continue to keep the house open even though the class assignment is over. I’m taking a hiatus to update the site (perhaps switching hosts?) and to determine a new purpose… I’m sure it will remain as a design/writing haven.

So, if you’d enjoy your stay at the Gray Suite, please come again. I should be back up for business after the New Year, hopefully with a new a look. I’ll be sure to send out a note for those interested. If you have similar aspirations to continue your blog, please let me know in the comments, so that one, I can continue reading, and two, so that I can (with your permission) keep my suite linked to yours.

Once again, thank you, and see you soon.

Your host,
Heather Van De Mark

Friday, December 19, 2008

!!! >:O



F*******************
********************
******************CK
FUCK! 

Due to my USB not being that great, I have to erase it every time I transfer files on and off it, otherwise it says there is no room and I can't add new/updated files to it. Well, I just erased my 80% completed revision of Project 4: Classification. I previously posted images of this revision in a state of about 30% revised, so you can imagine how different the final revision was going to be. 

AND I JUST DELETED IT ALL!!! At 4p.m. the day before it's due. To make matters worse, I'm subject to the lab hours, so it's not like I can pull an all nighter to redo it. I either attempt to cram it in the next 4 1/2 hours--starting from almost scratch--or let it go, that A grade I tried so hard for, painfully slipping from my grasp. 

Fuck.

Ugh, my blood is rushing. The muscles in my upper body are pulsating. Ugh. I think I know when I'm defeated. 

Thursday, December 18, 2008

Take a Break and Laugh

While we all manage through that final push, I thought I'd post these just for laughs. And I think they're fantastic design. Well, the condoms are.The bear is just funny art. I don't really expect anyone to be checking this, but in case you've fallen into that routine of procrastination of checking everyone's blog before doing any work (not that I do anything like that), then well, here you go, just for you:


Monday, December 15, 2008

Show & Tell: Collections

A little late is better than never... I made that up myself. I wasn't sure if scanning my precious, stuffed Elephant was a good idea, so instead I have these cute odds (not the ends) from my collection. 
















One is a beer coaster for Delirium Tremens, playing on the idea of the pink elephant which is quite witty for a beer company. The other is a bracelet from the Buffalo Zoo in NY that reads, I (heart icon) Elephants (elephant icon). Other things in my elephant collection:
  • Statue from Thailand
  • Statue from the Dominican Republic
  • Wooden candle holder
  • Photo of an obelisk that had an elephant at the base of it in Rome, IT
  • Photo of me with a large elephant statue outside of a famous museum in Paris, FR that I can't remember the name of
  • And a tiny little plastic statue that I think came from a gumball machine
I'm amassing quite the collection from people (most of the above were gifts), although I urge them that I'm much more interested in live elephants and not replicas, but they just don't listen. 

Friday, December 12, 2008

Project Green: Blogs

I was looking over the weekly handout about project green. I thought this is as good a place as any to get my thoughts together.
Here are some professional sites I enjoy:
Smashing Magazine
The Dieline
These sites function in highlighting design inspiration and techniques, but also serve as a platform to make themselves important players in the design industry. I'm drawn to them because they are routinely updated and include a variety of works--SM highlights creative inspiration posts right next to useful CSS tools next to Photoshop brushes; and The Dieline focuses on all types of packaging from labels to inventive repackaging (a re-useable, recycled-paper, water bottle!). I can't think of much that I don't like about them, which is probably why I go them everyday.

Also great blog, undesign related: 101 Cookbooks very clean layout and simple layout, but it really adds a calming feel which I think she is purposely trying to go for.

However, musician blogs I find tend to leave the most lacking. Everyone and everyone is supposed to have a blog. Yet, many people miss the point of a blog when they only update every few months. I feel that blogs are supposed to gain a regular readership and that'll only happen if there's something to read. For instance Kimya Dawson, her "News" page should act as a professional blog of anything newsworthy, however it went a whole year without being updated. I know she was not completely newsworthy from 2007-2008. But her diary--not for professional purposes--is updated with complete regularity. So, I guess that's something that irks me. You'd think they would want to really utilize this tool to maintain a strong fan base.

I really enjoyed doing this, because keeping a blog is something that I've been intending to do, but hadn't gotten around to it. I think there are three main divisions of things I post--intellectual curiosities, examples and personal work. I will probably redesign this blog with that in mind. I'm also considering switching to a different platform, or really looking more into Blogger, because there are some layout/design things that I'd like to fix. Nothing has really been difficult in maintaining this, I'm surprised that I've always found something to post about... maybe lack of readership/comments is disappointing. I'd like to have more of an ongoing conversation, but are blogs really conversations or just one sided presentations with a small Q&A (usually just questions) at the end?

Monday, December 8, 2008

Revision: Project 4 (Categories)

Hi everyone. I figure we're all feeling that last push in the semester. Maybe it's early for that... maybe it's just contractions at the moment? I'm starting the revision process, which I was crossing my fingers I wouldn't have to do, but the numbers (letters) just aren't going to add up otherwise. And I'm particularly invested in revising Project 4, because as Prof. Pointer pointed (ha!) out, I have a weakness when it comes to designing with a lot of information. My grid and hierarchy skills leave something to be desired. And for peace of mind, I just can't have that. Below are my revisions, any specific comments you could make I would greatly (!) appreciate-particularly regarding white space, hierarchy and grids. Or anything at all. Thanks!

Friday, December 5, 2008

Show & Tell: Unnecessary Process

Recently, I saw the new Jose Cuervo ads for their Living Notoriously Well campaign. On first watch, I found them really entertaining. There have been differing opinions on their entertainment value posted on various blogs, but I'll let you decide. To watch the ads go here: livingnotoriouslywell.com Enter your birthday and then click on the right under televised notoriety and watch the two commercials. I thought these were unnecessary processes, particularly How To Negotiate because one of the steps is: have a back up plan. What sort of process negates its worthiness by saying, this may not work, have a back up a plan. It's as if the step to a cake recipe was, buy cake from store just in case. I know it enhances the humor in the ad so I do understand its purpose, but generally speaking, I feel like a well written process should cover all your bases in a way that you'd be successful in the end... but that's just me.

And here is what I am bringing to class, because I found it amusing. The steps show (1) a hand crumpling this piece of paper, (2) the hand hanging the waded paper onto a christmas tree.