Show & Tell: Unnecessary Process

Recently, I saw the new Jose Cuervo ads for their Living Notoriously Well campaign. On first watch, I found them really entertaining. There have been differing opinions on their entertainment value posted on various blogs, but I'll let you decide. To watch the ads go here: livingnotoriouslywell.com Enter your birthday and then click on the right under televised notoriety and watch the two commercials. I thought these were unnecessary processes, particularly How To Negotiate because one of the steps is: have a back up plan. What sort of process negates its worthiness by saying, this may not work, have a back up a plan. It's as if the step to a cake recipe was, buy cake from store just in case. I know it enhances the humor in the ad so I do understand its purpose, but generally speaking, I feel like a well written process should cover all your bases in a way that you'd be successful in the end... but that's just me.

And here is what I am bringing to class, because I found it amusing. The steps show (1) a hand crumpling this piece of paper, (2) the hand hanging the waded paper onto a christmas tree.