Showing posts with label logotype. Show all posts
Showing posts with label logotype. Show all posts

Sunday, March 21, 2010

Personal Branding - Part III

I know it's common for "part III" to suck. (Read: The Godfather Part III, Back to the Future Part III (?) and surely, there are others.) I'm hoping that my part III does not suck. In fact, I am so bold, as to hope that it's an improvement, a showing of progress. Would leave to hear what you have to say about them. All feedback welcome! Thanks again!


Currently, I'm leaning towards 1 or 3. Still working out the colors. (Note: the reds are supposed to be red, not pink.) Oh last minute edition -- too cheesy or okay?



Let me know what you think!

Monday, March 1, 2010

Personal Branding - #2

Here are some things I've been working on. Feedback would be much appreciated.

The variations between these two are slight. Rather than being solid shapes, they're more dimensional in the second one. What I like about this look, is that I can use the shapes within the rest of the collateral to help create a cohesive look. For example, on the letterhead, I could have a row of little T T T T running across the top. (I don't necesarily want people to read the shapes. It doesn't really spell anything - ucatucd?, which is why I brought them down in value. I just want people to see the shapes. But I wonder if you all tried to read it? I got the shapes by removing the bottom half of the word HEATHER.)

I also wonder if all lowercase is better than title care? When I broke the logos down into their small look, the U with lowercase hv looked very bad. And it would probably be funny to mix the two, yes? And I'm still working out the color schemes. It's probably going to be some version of gray, or yellow or red.

Another sort of twist on the same idea:
This design actually mixes this new dimensional shape with an idea I had earlier, which was to make HV look like a pencil/exacto knife. When I pursued this before, it came out veeeery clip art. See below.


Below are two other previous branding attempts. The first I liked because it feels a bit more personable and less sterile. But it's a very tall logo which I was having issues with. The second one I liked at first, but then someone mentioned "jester" and I couldn't get that out of my head.
I'd really appreciate any feedback, critiques and suggestions. I think doing your own branding is the hardest thing.

Tuesday, December 8, 2009

New Personal Logotype

Since the summer, I've been working on a logo. And I've come up with plenty. Unfortunately, they've run the gammit from clip art-ish to so-so. I'd like it a lot once I was "finished" with it, after tweaking it for hours. But I think I finally have one that I'm ready to share. I'm pretty happy with it. I haven't decided on a color palette yet, so for now, you get to see it in it's rawest form: black on white. (The best and true way to judge the value of a logo.) Please, feedback, gimme gimme gimme!


Maybe you noticed that those are actually two different logotypes (good eye!). Or at least two different typefaces. The first one is Trade Gothic in light which has a great 'g' (not shown). (I bring up the 'g' because my variations of this logotype include the words design and photography.) The second typeface is Drescher Grotesk BT in Light which has a great ampersand (not shown). I think I lean a bit towards the 'a' in Drescher Grotesk as well. What do you think?!

Whatever words of wisdom or catty critiques you might have, I want to hear it all. This is my first time around and I'm still working on it. So I won't take too much offense. Thanks!